The Global Voice of Mobile Entertainment

PpP Consultation on its Guidance Notes

PpP has recently consulted on a new Code of Practice which moves away from a prescriptive model to an outcomes-based model.

The objective behind this significant change to the regulatory regime is to allow greater flexibility in the way in which industry can achieve its goals in delivering services and content to consumers, together with all associated marketing and operational requirements.

MEF publishes Briefing Note on the consultation

The new Code will be supported by a set of Guidance notes which will outine how Code compliance may be achieved, to support the objectives of the new Code.

SNR Denton UK LLP* has produced a briefing note covering the most important aspects for all providers of PRS in the UK, which can be downloaded by clicking here

PpP issued a 12 week consultation on its Guidance Notes on 27 October 2010. This will close on 19 January 2011.

As well as questions about the general style and clarity of Guidance, PpP seeks responses in this consultation to specific question, including those on: 

  • due diligence and risk control;  
  • promotions and the ‘freemium’ model of PRS;  
  • exiting a service and the provision of software that can identify mistaken ‘STOP’ commands; and
  • subscription services and initiation messages. 

MEF will be producing a concensus response to the consultation on behalf of its members.

MEF strongly encourages its members to respond to the consultation either directly to PpP or via MEF. Please contact Miranda with any comments or questions you may have.

* SNR is a new global law firm created through the combination of Denton Wilde Sapte and Sonnenschein Nath and Rosenthal.  

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