The Global Voice of Mobile Entertainment

Meffys winners showcase dynamic mobile media industry

22 June 2010, London - The Mobile Entertainment Forum (MEF) last night unveiled the winners of this year’s coveted Meffys awards at a sold-out gala dinner in London. The Meffys, supported by Dolby, Buongiorno, Symbian, 7digital, MTS, Quickplay Media and Vodafone seek to honour the most influential players in the mobile entertainment industry from across the world.

The winning entries of the seventh annual awards once again provided an insight into the wide range of innovative products, services, applications and projects which are shaping and defining the evolution of the mobile media industry. This year’s awards saw seven new categories added to reflect industry trends and developments such as mobile applications, mobile commerce, new device formats and the escalation of cross-platform content and technology.

Rimma Perelmuter, Executive Director of MEF commented: “MEF is proud to celebrate a diverse $36 billion mobile media industry which continues to innovate and thrive. This year’s Meffys winners highlight the industry’s true coming of age with an array of content-focused applications, cross-platform media and mobile commerce offerings. The Meffys have become the global standard for measuring success and serve as  a window to the industry’s future..”

Meffys 2010 Winners

Ad Campaign
Fancharge for ‘Go! Go! Lions Baseball’

App Store Blockbuster
CBS Mobile for ‘NCAA March Madness on Demand’

Business Intelligence
Motally for ‘Motally’

Consumer Experience for FindaProperty

Content Discovery & Personalisation
Taptu fro ‘Touch Search’

Cross Platform Content
Zed Group for ‘Planet 51’

Cross-Platform Technology
MTS for ‘’

PopCap for ‘Plants vs Zombies’

Innovative App
CBS Mobile for ‘CW City-Wize iPhone App’ 

Innovative Business Model
Mob4Hire for ‘Crowd Sourced Mobile Testing’

Wau Movil for ‘First Gateway Service Offer in Latin America’

Mobile Connected Device
Novatel Wireless for ‘MiFi Intelligent Mobile Hotspot’

Mobile First Innovation
Tata Teleservices for ‘English Seekho’

Music Service
Shazam for ‘Shazam Encore’

Social Media
Handmade Mobile for ‘Flirtomatic’

Technology Innovation
Layar for ‘Layar Reality Browser’

TV & Video Service
CBS Mobile for ‘ Android & iPhone Mobile’

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