Distimo and MEF Announce Publication of Emerging Markets Report
Report Reveals New Insights into Apple App Stores of Jordan, Kuwait, Qatar, Saudi Arabia and the United Arab Emirates
London, UK and Utrecht, The Netherlands April 8, 2010 – Distimo, the leading innovative mobile app store analytics company, and Mobile Entertainment Forum (MEF), the global trade body of the mobile media and entertainment industry, today announced a strategic partnership that includes the publication of a new report on the ‘Emerging Markets’ in the Apple App Store. The ‘Emerging Markets’ covered in the report are Jordan, Kuwait, Qatar, Saudi Arabia and the United Arab Emirates, with data from the United States included for comparison purposes.
The major findings of the report are:
- The most popular applications are priced higher in the Emerging Markets than in the United States. Average prices have decreased in both regions however, since December 1, 2009.
- Applications in the Navigation and Medical categories are most expensive in the Emerging Markets, the same as they are in the United States. The average price of the most popular applications in the Finance, Medical, Navigation and Reference categories is higher however, in the Emerging Markets than in the United States due to a multitude of expensive applications that are only popular in the Emerging Markets.
- Games are more popular in the United States than in the Emerging Markets: 56% of the most popular applications in the United States are games, compared to only 29% in the Emerging Markets. The difference is even larger when it comes to revenue generation: 54% of the highest grossing applications in the United States are games compared to only 17% in the Emerging Markets.
- Instant messaging (IM) applications are among the most popular applications in the Emerging Markets of Saudi Arabia, Kuwait, Qatar and the United Arab Emirates. Examples include WhatsApp Messenger, Live Messenger and Easy IM Free.
“We’re delighted to welcome Distimo as a member and strategic partner,” states MEF Executive Director, Rimma Perelmuter. “The partnership represents a ‘win-win’ for both parties since it gives Distimo a great platform to share their unique analytics with MEF’s member companies, while enhancing membership value through exclusive market insight. Distimo’s first MEF report offers our members a fascinating snapshot of App Stores across the Middle East, comparing and contrasting the results with data from the United States.”
“Distimo is all about mobile app store content and analytics and Mobile Entertainment Forum has a strong history of driving mobile content adoption which equates to a great strategic partnership for MEF and Distimo,” comments Vincent Hoogsteder, CEO and co-founder of Distimo. The full report is available exclusively to all Mobile Entertainment Forum members.
Ends
About Distimo: Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Custom reports are currently available for the Apple App Store, Blackberry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustments needed to their application’s code. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com
Media Contact: Mindy M. Hull, Mercury Global Partners for Distimo, Tel +1 415 889 9977 (USA) Tel +31 (0) 62 504 7680 (Europe) mindy@mercuryglobalpartners.com