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Mobile Entertainment Awards Shortlist Announced

Winners to be revealed by Pete Tong at awards ceremony on 24 May

London, 16 May 2006 : MEF has announced the shortlist of companies for its 2006 Mobile Entertainment awards, the Meffys.  

As the industry’s official benchmark for measuring success and rewarding innovation, the Meffy shortlist is a ‘who’s who’ of mobile entertainment success stories and visionaries from around the world. It honours the companies and individuals who are pioneering new ideas, technologies and business models that are shaping the mobile entertainment industry. Last year’s winners included an array of industry heavyweights including Endemol, Nokia, Orange and Vodafone. 

The top entries for each category were selected by panels of independent industry media and analyst experts.

Rimma Perelmuter, MEF Executive Director, commented: “The high calibre and volume of entries this year reflects the vibrant nature of the mobile entertainment market. Companies reaching the shortlist range from major global brands through to dynamic start-up companies, each significantly contributing in their own way to the growth of mobile entertainment.”

The Awards will take place alongside Mobile Entertainment Market (MEM) 2006 at Islington’s Business Design Centre, London. Winners will be unveiled by Pete Tong at an awards ceremony sponsored by Motorola and Sun Microsystems on 24 May 2006, in front of an assembled crowd of industry leaders and media.


The 2006 Meffy Awards shortlist

The Mobile Games Award

  • Digital Chocolate – ‘Tower Bloxx’
  • Glu Mobile – ‘Zuma’
  • Ideaworks3D – ‘Electronic Arts: Need for Speed – Most Wanted’
  • iFone – ‘Sonic the Hedgehog’
  • MTV & InfoSpace – ‘Dirty Sanchez’

The Mobile Music Award

  • Hungama Mobile – ‘Jhalak Dikhlaja Music Service’
  • 3 UK – ‘3’s Mobile Music Service’
  • Sprint Nextel & Groove Mobile – ‘The Sprint Music Store’
  • Vodafone Group Services & Sony NetServices – ‘Vodafone Radio DJ’
  • WarnerMusic – ‘WAMO Packs’

The Mobile Content Award

  • Buongiorno – ‘Soccer Addicts’
  • Channel 4 New Media – ‘Channel 4 Mobile Portal’
  • Chooz Active Content – ‘Foreplay’
  • Inventa Productions – ‘Jamie’s Mobile Kitchen’
  • Norwegian Broadcasting Corporation (NRK) – ‘Winter Olympic Games 2006’

The Mobile Services Award

  • Bango – ‘The Bango Service’
  • 3 UK & Yospace – ‘SeeMeTV’
  • mBlox – ‘Off Portal Full Track Music Download Service’
  • MTV Networks – ‘Mobile TV Channels’
  • QUALCOMM – ‘The BREW Solution’

The Mobile Innovation Award

  • Cascada Mobile – ‘TAG’
  • CoreMedia – ‘CoreMedia DRM 2005’
  • 3 UK & Yospace – ‘SeeMeTV’
  • Liquid Air Lab – ‘Spodradio’
  • MX Telecom – ‘Video Short Codes’

The Mobile Entertainment Operator Award

  • 3 UK
  • Orange
  • Que Pasa Communications – ‘Virgin Mobile BITES 3G’
  • Vodafone Group Services

The Mobile Entertainment Handset Award

  • LG Electronics – ‘U880’
  • Motorola – ‘RAZR V3x’
  • Nokia – ‘N70’

The Mobile Entertainment Marketing Campaign

  • Celltick Technologies – ‘mLive Thailand’
  • Hungama Mobile – ‘Apsara Awards’
  • France Telecom/Orange & Warner Music – ‘Madonna: Confessions on a Dance Floor’
  • iFone – ‘Sonic the Hedgehog’
  • Parlophone – ‘Gorillaz: Queen’s Speech’


Mobile Games

  • Stuart Dredge - Informa Telecoms & Media
  • Chris James – Pocket Gamer
  • Jon Jordan – gaming specialist

Mobile Music

  • Tim Grimsditch - Frukt
  • Steve Mayall - MusicAlly
  • Juliana Koranteng – Billboard

Mobile Content / Mobile Innovation

  • Alex Dean - Fathom Partners
  • Nick Lane - Informa / Mobile Media
  • Neil McCartney – FT, Wall Street Journal, Mobile Communications

Mobile Services / Mobile Entertainment Operator

  • Nic Howell - New Media Age
  • Phil Taylor - Strategy Analytics
  • Dominic Schreiber - Broadcast
  • Paul Goode - M:Metrics
  • Kate Bulkley – Guardian, Independent, FT

Mobile Entertainment Handset

  • Joost Bos - Vodafone
  • Matthius Hilbert - France Telecom
  • Ben Wood – formerly Gartner
  • Tom Dunmore - Stuff Magazine / The Gadget Show
  • Rory Reid - CNET

Mobile Entertainment Marketing Campaign

  • Dominic Dudley - Marketing Week
  • Jack Horner - Frukt
  • Simon Andrews - Big Picture

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About Mobile Entertainment Forum (MEF): MEF exists to represent the interests of its global membership across the mobile entertainment value chain.  Our goals are to build awareness, create business development opportunities and facilitate the development of commercial guidelines and best practices to promote a healthy and profitable industry.

With headquarters in London, a Hollywood-based Americas secretariat and the newly established Asia chapter, MEF’s network of members represents a veritable ‘Who’s Who’ of mobile entertainment businesses and entrepreneurs. For more information and a full list of members please visit:

For further information please contact:

Mobile Entertainment Forum
Ainslie MacLeod / Emma Turner
Nelson Bostock Communications
Tel : +44 (0)20 7229 4400
Email :

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