EMMA (our Enhanced Mobile Messaging Application) will be embedded within the messaging menu of specific handsets. EMMA allows mobile customers to send high quality ecards as easy as sending a text message, by putting the service right in front of the customer at a time when they're texting. Ecards are designed as an extension of text messaging – fun and flirty animations for everyday sending from the world’s top brands.
Founded in 2000, Sharpcards is pioneering enhanced messaging services for the mobile phone. With exclusive branded content, it provides and develops fun and entertaining services including screensavers, themes, videos and personalization applications; most notably its popular messaging service. With offices in London, New York, Sydney and Madrid, Sharpcards works directly with mobile carriers and handset manufacturers around the world. In September 2007, Sharpcards received a £1.5m investment from Seraphim Capital.