Dada S.p.A. is a leading international provider of community and music oriented entertainment services which offers 12 million people in over 40 countries of the world the opportunity of expressing themselves, having fun and making new friends via web and mobile.
Dada is listed on the Italian Stock Exchange (MTA STAR Segment: DA.MI) and the Dada management and founders own 12.54% of the share capital, and the RCS MediaGroup, have an approximate stake of 46.54%.
Today Dada is organized around 2 main business areas: Dada.net (community & entertainment services focusing on the music movement) and DadaPro (professional services for the presence & advertising services on the Net).
The consumer offering of Dada - expressed through the community Dada.net (www.dada.net) - is characterized by a rich range of digital community and entertainment products and services for Mobile Entertainment and Community. These services are accessible both via PC and mobile device (the latter using SMS/MMS technologies and on the “Decks” - the micro-portals of the main mobile phone operators). The uniqueness of the Dada services is the collection of a vast number of applications and a rich library of content, from Entertainment/Infotainment to Social Networking and Dating, into one single all inclusive subscription, accessible via web and mobile.
Through its business unit DadaPro and the brand Dada Ad, Dada is able to develop advertising solutions on the internet as well as on the UMTS portals of mobile phone operators. Dada Ad is in fact the advertising agency for Dada and exclusively manages advertising spaces on 3 Italia, Vodafone and ANSA mobile phones (on a Wind platform), in addition to advertising spaces on well-known websites and portals. DadaPro also combines the activities of Register.it S.p.A., historic leader in the registration of internet domains and the management of the online presence of people and companies, which in 2006 acquired Nominalia S.L. and in July 2007 Namesco Ltd., top players in Spain and the UK in the hosting and domain segment.
Within Dada Group there is also Upoc Networks Inc., a well established leader in providing Web and mobile value added services in the USA. In addition Splinder and Motime, leading international players in the blogging and social networking community and Blogo, the most popular network of vertical blogs in Italy.
On July 16, 2007 Dada announced the creation of the joint venture “Dada Entertainment LLC”, product of cooperation between Dada and SONY BMG MUSIC ENTERTAINMENT, which is aimed at developing a new offering of entertainment and services accessible via web and via mobile. 50% of Dada Entertainment LLC will be held by Dada and the remaining 50% by SONY BMG.