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Reports and publications (listing 30 latest)

MEF Annual Business Confidence Index (BCI) Report >>

Published: 8/4/10

Author: MEF & KPMG

Produced in Association with KPMG, this is the MEF's first Annual BCI Report, which measures the sentiment and confidence of mobile media industry.

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Juniper Research Whitepaper - Mobile-Ahead in the Cloud >>

Published: 3/3/10

Author: Juniper Research

Whitepaper is an extract from Mobile Cloud Applications & Services - Monetising Enterprise & Consumer Markets 2009-2014

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Juniper Research Whitepaper - LBS Finds its way on the Mobile >>

Published: 3/3/10

Author: Juniper Research

Whitepaper is an extract from Mobile Location Based Services - Applications, Forecasts & Opportunities 2009-2014

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Juniper Research Whitepaper - Mobile Ticket to Ride! >>

Published: 3/3/10

Author: Juniper Research

Whitepaper is an extract from Mobile Ticketing Applications & Markets - Transport, Sport & Entertainment 2009-2010

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Distimo Report - January 2010 - Games >>

Published: 26/2/10

Author: Distimo

This monthly report focuses on Games in Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store and Windows Marketplace for Mobile in the United States.

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AdMob Mobile Metrics: App Usage Survey - February 2010 >>

Published: 26/2/10

Author: AdMob

For this month’s feature section, we ran an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices to learn more about how they are engaging and interacting with applications. The behavioral and demographic insights taken from the self reported survey provide additional context to the traffic trends we report on each month. The survey included 963 respondents across all of the platforms and revealed some interesting points on app purchasing habits.

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AdMob Mobile Metrics Report - December 2009 >>

Published: 5/2/10

Author: AdMob

This month we look at several key metrics including manufacturer share, operating system share, top devices, and top smartphones for each region in our network. At a glance, the data shows large regional differences in the devices that are accessing the mobile web.

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AdMob Mobile Metrics Report - October 2009 >>

Published: 5/2/10

Author: AdMob

Instead of comparing smartphone platforms against each other, this month we look inside each operating system at the distribution of requests coming from different handsets.


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AdMob Mobile Metrics Report - November 2009 >>

Published: 5/2/10

Author: AdMob

For this month’s report we review some of the trends we have seen throughout 2009. We discuss the rise of smartphones, increased WiFi usage, and the continued growth of the iPhone and Android platforms.

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AdMob Mobile Metrics Report - September 2009 >>

Published: 5/2/10

Author: AdMob

This month marks the two year anniversary of the Mobile Metrics report, our monthly look inside the traffic flowing through our network. For this month’s feature we compare the top handsets in our network over the last three years.

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Ad-Funded Mobile Entertainment - AFME's impact on the Italian mobile entertainment market >>

Published: 1/2/10

Author: Mobile Squared

MEF Report on AFME's impact on the Italian mobile entertainment market

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Distimo Report - December 2009 >>

Published: 29/1/10

Author: Distimo

This Distimo Report covers five application stores - Apple App Store, BlackBerry App World, Google Android Market
Nokia Ovi Store & Windows Marketplace for Mobile

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Fourth Business Confidence Index (BCI) Report - January 2010 >>

Published: 15/1/10

Author: MEF & KPMG

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Marketing let me introduce you to mobile >>

Published: 1/1/10

Author: Politecnico di Milano

executive summary

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Driving scale through bundling: Strategies for delivering mobile entertainment >>

Published: 20/11/09

Author: Ivar van Dijk

PowerPoint presentation by Ivar van Dijk from RealNetworks presented at Mobile VAS Conference '09 in St. Petersburg, Russia.

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Global Mobile Media Trends >>

Published: 19/11/09

Author: Ian Henderson

Key note speaker presentation at Mobile VAS Conference '09 in St Petersburg, Russia. Presented by Ian Henderson from Sony Music.

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Mobile VAS Market in Russia >>

Published: 19/11/09

Author: Kirill Petrov, i-Free

PowerPoint presentation by Kirill Petrov from i-Free on the Mobile VAS Market in Russia. Presented at the VAS Conference '09 in St.Petersburg

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AdMob Mobile Metrics Report- May 2009 >>

Published: 20/9/09

Author: AdMob

AdMob serves ads for more than 15,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- August 2009 >>

Published: 20/8/09

Author: AdMob

AdMob serves ads for more than 9,000 mobile Web sites and 3,000 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- July 2009 >>

Published: 20/7/09

Author: AdMob

AdMob serves ads for more than 7,000 mobile Web sites and 3,000 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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Second Business Confidence Index (BCI) Report - July 2009 >>

Published: 16/7/09

Author: MEF & KPMG

Second MEF & KPMG report, detailing the results of a full member survey, which assesses current and projected market trends within the entire mobile media value chain.

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AdMob Mobile Metrics Report- June 2009 >>

Published: 20/6/09

Author: AdMob

AdMob serves ads for more than 7,000 mobile Web sites and 2,500 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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KPMG Consumers & Convergence Survey lll - 2009 >>

Published: 9/6/09

Author: KPMG & MEF

KPMG report, produced in collaboration with MEF, identifying key industry trends on how consumers have embraced new digital technology. The survey includes responses from more than 4,000 people in 19 countries across Asia, Europe, Middle East, Africa, North America and Latin America.

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AdMob Mobile Metrics Report- May 2009 >>

Published: 20/5/09

Author: AdMob

AdMob serves ads for more than 7,000 mobile Web sites and 2,500 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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Mobile Payment: there is a payment revolution in my cell? >>

Published: 1/5/09

Author: Politecnico di Milano

executive summary

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AdMob Mobile Metrics Report- April 2009 >>

Published: 20/4/09

Author: AdMob

AdMob serves ads for more than 7,000 mobile Web sites and 1,600 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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Mobile Gaming in India >>

Published: 1/4/09

Author: Informate

Powerpoint presentation on Mobile Gaming in India

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AdMob Mobile Metrics Report- March 2009 >>

Published: 20/3/09

Author: AdMob

AdMob serves ads for more than 6,000 mobile web sites and 1,000 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- February 2009 >>

Published: 20/2/09

Author: AdMob

AdMob serves ads for more than 6,000 mobile web sites and 1,000 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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Denton Wilde Sapte Guide to New PhonepayPlus Measures on Mobile Phone-paid Services and their Marketing >>

Published: 4/2/09

Author: Denton Wilde Sapte

Guide for MEF members on the application of the new rules for premium rate mobile content and marketing.

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