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Reports and publications (listing 30 latest)

AdMob Mobile Metrics: App Usage Survey - February 2010 >>

Published: 26/2/10

Author: AdMob

For this month’s feature section, we ran an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices to learn more about how they are engaging and interacting with applications. The behavioral and demographic insights taken from the self reported survey provide additional context to the traffic trends we report on each month. The survey included 963 respondents across all of the platforms and revealed some interesting points on app purchasing habits.

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AdMob Mobile Metrics Report - December 2009 >>

Published: 5/2/10

Author: AdMob

This month we look at several key metrics including manufacturer share, operating system share, top devices, and top smartphones for each region in our network. At a glance, the data shows large regional differences in the devices that are accessing the mobile web.

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AdMob Mobile Metrics Report - October 2009 >>

Published: 5/2/10

Author: AdMob

Instead of comparing smartphone platforms against each other, this month we look inside each operating system at the distribution of requests coming from different handsets.


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AdMob Mobile Metrics Report - November 2009 >>

Published: 5/2/10

Author: AdMob

For this month’s report we review some of the trends we have seen throughout 2009. We discuss the rise of smartphones, increased WiFi usage, and the continued growth of the iPhone and Android platforms.

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AdMob Mobile Metrics Report - September 2009 >>

Published: 5/2/10

Author: AdMob

This month marks the two year anniversary of the Mobile Metrics report, our monthly look inside the traffic flowing through our network. For this month’s feature we compare the top handsets in our network over the last three years.

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AdMob Mobile Metrics Report- May 2009 >>

Published: 20/9/09

Author: AdMob

AdMob serves ads for more than 15,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- August 2009 >>

Published: 20/8/09

Author: AdMob

AdMob serves ads for more than 9,000 mobile Web sites and 3,000 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- July 2009 >>

Published: 20/7/09

Author: AdMob

AdMob serves ads for more than 7,000 mobile Web sites and 3,000 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- June 2009 >>

Published: 20/6/09

Author: AdMob

AdMob serves ads for more than 7,000 mobile Web sites and 2,500 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- May 2009 >>

Published: 20/5/09

Author: AdMob

AdMob serves ads for more than 7,000 mobile Web sites and 2,500 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- April 2009 >>

Published: 20/4/09

Author: AdMob

AdMob serves ads for more than 7,000 mobile Web sites and 1,600 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- March 2009 >>

Published: 20/3/09

Author: AdMob

AdMob serves ads for more than 6,000 mobile web sites and 1,000 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- February 2009 >>

Published: 20/2/09

Author: AdMob

AdMob serves ads for more than 6,000 mobile web sites and 1,000 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- January 2009 >>

Published: 20/1/09

Author: AdMob

AdMob serves ads for more than 6,000 mobile web sites and 400 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- December 2008 >>

Published: 20/12/08

Author: AdMob

AdMob serves ads for more than 6,000 mobile web sites and 400 applications around the world. AdMob stores and analyzes the data from every
ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to
provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- November 2008 >>

Published: 20/11/08

Author: AdMob

AdMob serves ads for more than 6,000 mobile web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- October 2008 >>

Published: 20/10/08

Author: AdMob

AdMob serves ads for more than 6,000 mobile web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of this data to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- September 2008 >>

Published: 20/9/08

Author: AdMob

AdMob serves ads for more than 6,000 mobile web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of this data to provide insight into trends in the mobile ecosystem.

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Quarterly Market Summary Q3 2007 - for UK, Germany, France, Spain, Italy, USA >>

Published: 20/9/08

Author: M:Metrics

Data for a three month average ending September 2007

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AdMob Mobile Metrics Report- August 2008 >>

Published: 20/8/08

Author: AdMob

AdMob serves ads for more than 5,000 mobile web sites around the world. We store and analyze the data from every ad request,
impression, and click and use this to optimize ad matching in our network. This monthly report offers a snapshot of this data to provide insight into trends in the mobile ecosystem.

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Quarterly Market Summary Q2 2008 - for UK, Germany, France, Spain, Italy, USA >>

Published: 20/8/08

Author: M:Metrics

Data for a three-month average ending June 2008

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AdMob Mobile Metrics Report- July 2008 >>

Published: 20/7/08

Author: AdMob

AdMob serves ads for more than 5,000 mobile web sites around the world. We store and analyze the data from every ad request,
impression, and click and use this to optimize ad matching in our network. This monthly report offers a snapshot of this data to provide insight into trends in the mobile ecosystem.

Download full report

AdMob Mobile Metrics Report- June 2008 >>

Published: 20/6/08

Author: AdMob

AdMob serves ads for more than 5000 mobile web sites. This monthly report offers a snapshot of the data in our network to
provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- May 2008 >>

Published: 20/5/08

Author: AdMob

AdMob serves ads for more than 5000 mobile web sites. This monthly report offers a snapshot of the data in our network
to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- April 2008 >>

Published: 20/4/08

Author: AdMob

AdMob serves ads for more than 4500 mobile web sites. This monthly report offers a snapshot of the data in our network
to provide insight into trends in the mobile ecosystem.

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AdMob Mobile Metrics Report- March 2008 >>

Published: 20/3/08

Author: AdMob

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AdMob Mobile Metrics Report- January 2008 >>

Published: 20/2/08

Author: AdMob

The AdMob Mobile Metrics Report has been used to identify trends in manufacturer and handset share of market.

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AdMob Mobile Metrics Report- February 2008 >>

Published: 20/2/08

Author: AdMob

In the February report, AdMob publishes trend data for our top 5 country markets. The data is affected by operator, publisher and device identification developments specific to the AdMob Network.

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What mobile content do people really consume >>

Published: 20/2/08

Author: M:Metrics

Overview of the mobile market - EU mobile subscribers use more multimedia than US users, but US subscribers are more likely to purchase ringtones or games.

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US Mobile Consumption - by average age, % female and number of users >>

Published: 20/11/07

Author: M:Metrics

A graph illustrating US mobile consumption by average age, % female and number of users.

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