An internal consultation has been launched to gauge the impact of legislation such as the “Television Without Frontiers” (TWF) Directive and protect the interests of the mobile entertainment sector. The TWF Directive is the European legislation that covers broadcasting and recently adopted proposals may have future unintended consequences for MEF’s members. Initiative leader 3G Media Consult, with the support of fellow members Ericsson and Endemol, are driving this initiative to identify a consensus view for any forthcoming consultations with Brussels. Going forward MEF will also address key mobile TV topics such as rights issues and business models.
Contact: Suhail Bhat