MEF Asia Working Group - 8 July 2010
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MEF's third Asia Working Group this year took place on 8 July with a focus on Singapore, courtesy of our guest speakers, Alfred Chin, Regional Account Manager, Telecoms at GfK and Dr Lai, CEO of BuzzCity.
GfK provided some key insights through an exploration of mobile media in Singapore and the impact of smartphones. BuzzCity addressed the mobile advertising network, looking at the media mix, mobile media ecosystem advertising opportunities and some key trends in mobile internet.
Our final presentation by Suhail Bhat, MEF Policy and Initiatives Director, provided an overview of our Member Guide to Smart Enablers which was recently made available at MeM as part of a soft launch, including some of the findings of our quantitive survey.
The webinar was rounded by by Linda Ruck, Asia General Manager, who spoke about some of our upcoming activities and events which members are always welcome to support, attend and contribute to, where possible.
You can download the Slidedeck Presentation free.