M-Commerce in North America
In July 2010, MEF North America completed the first phase of its M-Commerce Initiative with the publication of the MEF Guide to M-Commerce, which was written in collaboration and through consultation with leading industry players
In advance of the publication of the Guide, MEF North America held a webinar on 27 April 2010 entitled ' De-mystifying the world of M-Commerce'. Please click here for further details.
MEF North America is now moving into the second phase of its Initiative.
The likely scope of the second phase will see an expansion of the Guide, drilling down into more detail in different sections, for example, the Apps store, Quick Response Codes, Vouchers & Couponing.
The scope is also likely to address security and privacy aspects associated with M-Commerce, where the trust of the end user in the mobile device as a reliable and secure payment mechanism, and in turn, the brand, is key.
MEF invites those members who have both previously participated, and those new to this Initiative, to join the Steering Committee. Please contact Miranda for further details.