Localising Mobile Commerce in the EMEA Region
As highlighted in MEF’s Top Ten Mobile Media Trends, mobile commerce is set to achieve real scale in 2011 as significant numbers of consumers use their handsets to purchase and transact. In 2010 MEF published its M-Commerce Guide with case studies to illustrate the opportunities for retailers and brands. At the MEF Americas ‘Mobile Content & Commerce’ event in Miami last December, MEF launched an initiative to tackle threats to privacy and security in m-commerce. In Asia, several webinars have been held providing key insights into the ‘Mobile Wallet’ and how this phenomenon is empowering some of the world’s fastest growing economies.
The EMEA M-Commerce initiative was launched on 9 February 2011 with a members-only call to scope the range and focus of the work. View minutes here.
Dates for fortnightly steering committee calls (all at noon UK time on Tuesday) are as follows with minutes attached for calls that have taken place:
- 8 March
- 22 March
- 5 April
- 20 April
- 10 May
- 24 May
- 7 June
- 21 June
Please contact Sarah Roberts, MEF EMEA GM, if you would like to know more and to get involved.