MEF Americas AGM & Board Elections and Mobile Leadership Summit - September 1, Los Angeles
Summit Agenda Summit Speakers AGM Venue Registration
MEF Americas AGM and Mobile Leadership Summit Comes to the Heart of Entertainment
The day will begin with a half-day Mobile Leadership Summit, which is free and open to MEF members and invite-only non-members, will deliver thought-provoking sessions and bring together senior executives from across the mobile entertainment spectrum including: studios, production companies, music labels & publishers, game & applications developers, portals, marketers, handsets providers, carriers, and service providers. Don’t miss this chance to be face-to-face with industry insiders and gain access to the experts, research, and innovations occurring throughout the mobile content ecosystem.
Mobile Leadership Summit Agenda Overview: (open to members and non-members)
1:00 -1:15 | MEF Introduction |
1:15 -1:45 | Keynote: Sam Sarkar |
1:45 - 2:15 | State of the Union in Mobile: Eric Puterbaugh, The Nielsen Company |
2:15 - 2:30 | Break |
2.30 - 3:15 | Panel Discussion |
3:15 - 3:30 | Break |
3:30 - 4:30 | Holy Grail or Holy Fail Panel Discussion |
4:30 - 6:00 | Cocktail and Appetizers (sponsorship opportunities available) |
2.30 Panel Discussion:
Global Revenues are $19.5B and $32B for Theatrical Box Office and Mobile Entertainment—So, How Does Hollywood Stack Rank the Mobile Entertainment Industry?
Mobile entertainment has become a very large and respected market and the evolution of mobile networks and technology presents unparalleled growth opportunities. As the lines between mobile and portable blur, new and innovative ways to purchase and share content have emerged such as social networking and application stores, to name a few. At the heart of it all are wide variety of media and entertainment companies who seek to expand their businesses’ into the mobile sector—but how does this fit into their overall strategies. Join a panel of entertainment and mobile experts to find out where we are in mobile, what has worked and what has not, the realities of establishing a viable mobile business, and how mobile is viewed as part of these companies future growth strategies.
3.30 Panel Discussion:
Holy Grail or Holy Fail? Straight Talk on Mobile Entertainment
The news media is always pushing the latest, bright, shiny mobile idea from advertising sponsored content, to subscription services, to competing technologies, while it’s up to the mobile ecosystem to figure out what works, or not. Join a broad panel of experts that represent different vantage points in the mobile value chain to hear their open and candid observations as we rapid fire today’s hottest topics at them for their review. Will it be Holy Grail or Holy Fail!