MEF ASIA FREE AFME Southeast Asia Webinar - August 27, 2009
A Reality Check of AFME in Southeast Asia
MEF Asia, with support from Telecom Asia and Wireless Asia invites you to join our webinar to understand the progress Ad-Funded Mobile 
Entertainment (AFME) has made across Southeast Asia and to get updated with the latest trends and real-world situations.
Date: 27 August 2009
Time: 4.30pm (SIN) / 9.30am (UK)
Duration: 45min
Click here to sign up
Outline Agenda
1. Introduction - Joerg Krahnert, MEF Asia Board Member & Managing Director of Netbiscuits
2. Highlights of the AFME Southeast Asia Report - Suhail Bhat, Policy & Initiatives Director, MEF
3. Interactive Panel: Let’s get real with ad-funded mobile entertainment!
- What types of entertainment works best with ad-funded as a business model?
- What are the best tricks of the trade to work AFME for your business?
- Lessons from abroad
Moderated by:
Joerg Krahnert, MEF Asia Board Members & Managing Director, Netbiscuits
Panelists:
Bernie Tay, Head of Performance Advertising, APAC, Admob
David Booker, VP Sales – International, Amobee
Andreas Behrens, SVP Business Development Asia Pacific, Fox Mobile
Kugan Thirunavakarasu, SGM, Head of Product Development & Infotainment, Maxis Communications
After Suhail gives an overview of the findings of the MEF Report into AFME for Southeast Asia, which was released to members at the end of 2008, each panelist will then give their views and updates about how the market has changed since then.
Attendees are encouraged to participate during the webinar by sending in questions and comments in real-time via IM for the panelists.
This webinar will equip all participants with the knowledge to understand the business realities that are present today for AFME in SE Asia and the opportunities that could arise in the near future.
We will send you a copy of the AFME Southeast Report to all participants after this webinar. The webinar is FREE and will be archived on the MEF website for ongoing access, after the live event.
Registration Form for AFME Southeast Asia Webinar on August 27
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