CTIA 2010
Date: October 5-8
Venue: Moscone Center West, San Francisco
After our standing-room only M-Commerce panels at CTIA in March, MEF has been invited to provide its thought leadership through the development of a series of 90-minute panels for the conference in October.
We will be using this opportunity to expose the strength of our initiatives work, our regional insight and the expertise of our membership. To facilitate the industry-leading discussion MEF advocates, we will be providing an opportunity for our members to represent their company and speak on behalf of MEF during each of our four panels. If you or one of your senior executives wish to be considered as a MEF speaker please review the panel details below and then complete the online application process.
Any MEF Members wishing to attend this major American trade show can do so at preferential rates, negotiated by MEF on your behalf. Simple chose the ticket-type you require during registration and you will receive the CTIA member rate, saving up to 25%
MEF Panels at CTIA
Thursday, October 7
1pm MEF SMART ENABLERS
Accelerating the Growth of Next-Generation Media Services
Carrier enabling services are not new and already exists in the shape of wholesale airtime resale to MVNOs, bulk SMS billing, premium SMS and third-party billing. These services are now being joined by a richer suite of enablers with further capabilities. In fact, 50 percent of respondents to the MEF enablers survey expect the use of smart enablers to increase their revenues by up to 25 percent. Yet there remains a lack of understanding about how to implement a coherent enabler strategy to grow these revenues.
This presentation will draw from the MEF industry-wide collaboration into the role of smart enablers, which produced a Guide to Enabling Services, authored by Ovum and available to delegates attending the presentation.
3pm MEF M-COMMERCE GUIDE
Receive a copy of the MEF M-Commerce Guide and review your commerce options
The $36bn global mobile media industry is largely built on micropayments and MEF’s M-Commerce Guide expands this opportunity to the retail and content industries. This comprehensive resource brings together expert content and analysis, showing all the different ways that the mobile device can be used to enable commerce for content, services and products consumed both on and off the device.
Attend this panel to receive a copy of the guide and hear leading industry experts discuss M-Commerce options, case studies and best practices.
5pm MEF BEST PRACTICE FOR SUCCESSFUL M-COMMERCE STRATEGIES
MEF will explore how to intelligently integrate the retail store to drive mobile transactions without impacting the existing IT footprint. In addition, panelists will discuss retail demand point-of-decision solutions to engage the shopper. The MEF M-Commerce guide explores mCRM, loyalty, affinity and commerce options for the modern retailer. This panel will include a deep drive into discussing PoS, Endcap, Affinity, Coupon Clearing Houses and how they are all going mobile.
Friday, October 8
11am MEF LATAM PANEL
With the successful launch of the MEF LATAM Chapter in November 2009, MEF members will provide a detailed overview of the opportunities and implications of doing business in this most dynamic of markets. How should you compare countries for investment and what synergies or differences are there? Case studies will provide insight into how LATAM consumers are using and purchasing on mobile and what drives success.
An essential session if you are considering monetizing your content and services in Latin America.
Submission Notes:
- Speaker proposals should include the name, title and short biography of the speaker along with a submission which outlines the areas of expertise they can bring to the discussion
- You may submit as many proposals as you wish, across as many of the panels as appropriate
- Successful speakers will be contacted during the week commencing September 13 to confirm their participation
- Each speaker will receive a complimentary exhibition pass which will give them full access to the MEF sessions, CTIA Keynotes, Exhibit Floor and free partner events during the convention
- Deadline for submission is Friday September 10, 2010