BSkyB's ambition is to be the leading entertainment choice in the UK and Ireland. More than 8 million customers - equivalent to almost one in three households in the UK and Ireland - enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky digital, the first and most popular digital pay-TV service in UK and Ireland.
Sky is offering customers more control and flexibility over how they watch. In May 2006, Sky transformed the television viewing experience with the launch of the high definition television service, Sky HD, offering stunning picture and sound quality on a wide range of channels.
In a dynamic marketplace, Sky will continue to innovate to offer more value to existing and future customers. Customers can now enjoy a growing selection of Sky content on their PC or mobile phone and, following Sky's acquisition of the broadband networking company Easynet, there came the launch of Sky Broadband in July, providing the best-value broadband internet access for Sky customers and a host of innovative features.
BSkyB is a Full Member.