Meffys Ceremony Showcases Winners from across the World
Industry turns out in force to recognise its stars in Monte Carlo
6 June 2007 - The Mobile Entertainment Forum (MEF) unveiled the winners of its annual awards at an exclusive gala dinner attended by over 400 guests on 5 June. The Meffys, held in association with Nokia Nseries, were hosted by former MTV presenter Ray Cokes at the Fairmont Hotel in Monte Carlo. Winners scooping a prestigious Meffy came from countries across the globe including India, Australia, Norway, UK and America.
The Meffys have developed a reputation as one of the industry’s most fiercely contested prizes. Judged by independent panels of media and analysts, the fourth annual awards attracted 50% more entrants than in 2006. From the 200 entries the judging panels selected a shortlist featuring applications from 20 different countries across four of the five continents.
Rimma Perelmuter, MEF Executive Director, commented, “The Meffys winners are a roll call of the companies that are blazing a trail in the mobile entertainment industry. One of the recurring themes in 2007 has been the industry’s efforts to improve the user experience. This trend is reflected in the consumer-friendly services and applications scooping this year’s awards.”
Meffys 2007 Winners
The Games Award
Winner: Gameloft – “Miami Nights: Singles in the City”
Shortlisted: Digital Chocolate – “Tornado Mania!”
Electronic Arts – “UEFA Champions League 2006-2007”
Glu Mobile – “Brain Genius”
I-play – “The Fast and The Furious Tokyo”
The Music Service Award
Winner: Omnifone – “MusicStation”
Shortlisted: Groove Mobile – “3 MusicStore powered by Groove Mobile”
Hingi – “Hear It ‘N’ Get It”
Mercora – “Mercora M”
Orange – “Orange Music Store powered by Musiwave”
The Artist Campaign Award
Winner: Parlophone / New Visions – “Lily Allen Mobile Site”
Shortlisted: Endemol Digital Media – “Get Close to…Sugababes”
Mercury Music Group – “Ludacris Three Front Room”
Nokia – “Dirty Pretty Tunes: Nokia N91 launch”
Sony Ericsson – “Christina Aguilera campaign 2006”
The TV & Video Service Award (sponsored by Tanla)
Winner: QUALCOMM – “MediaFLO System”
Shortlisted: Endemol Digital Media – “Get Close to…Sugababes”
The Hyperfactory – “Adidas +10 Challenge 3G Campaign”
KTF-MBC-Net&TV – “Mobile TV Project”
Rhythm NewMedia / 3UK – “World’s First Targeted Ad-supported Video”
The Technology Innovation Award (sponsored by Nokia Nseries)
Winner: Alltel Wireless – “Celltop”
Shortlisted: Bango – “Bango BillRank Technology”
Graphico New Media – “Momentum Mobile Platform”
Realeyes 3D - “Motionized™ Handset”
ShoZu – “ShoZu”
The Content Award (sponsored by SanDisk)
Winner: Endemol Digital Media – “Get Close to…Sugababes”
Shortlisted: Fox Mobile Entertainment / Jamba – “Boratisodes”
Hungama Mobile – “Kingfisher Mobile Calendar”
Player X – “geekTV”
Refresh Mobile – “Mobizines”
The Innovative Business Model Award
Winner: AdMob – “AdMob Marketplace”
Shortlisted: 3UK – “Ad-funded Content on 3UK”
Amobee – “Amobee Media System”
Muzicall – “RBT.4.ALL Programme”
MX Telecom – “Unified Short Codes”
The Communities & UGC Award
Winner: Loop Mobile – “MOKO”
Shortlisted: Jumbuck Entertainment – “Fast Flirting”
Mowave / Vodafone New Zealand – “Self Central”
Orange – “Buff or Rough?”
Pitch Entertainment Group – “Pitch”
The Search & Discovery Award
Winner: MCN – “DoCoMo D903i FM Radio Search”
Shortlisted: InfoSpace – “Virgin Mobile Search”
mobilePeople – “liquid mobile search”
Orange – “Orange Mobile Search”
Roundbox – “TV Guide Mobile ESG”
The Marketing Campaign Award
Winner: Hungama Mobile – “Hutch & Casino Royale Campaign”
Shortlisted: The Hyperfactory – “Johnson & Johnson DEFINE 3G Campaign”
Nokia – “Music Recommenders”
Qwikker – “Branded Mobile Application”
Vibes Media – “Vibes Media Pirates Campaign”
The Handset Application Award
Winner: ShoZu – “ShoZu”
Shortlisted: Didiom – “Didiom”
NewBay Software – “PIXOTA”
Roundbox – “TV Guide Mobile ESG”
Sprint – “Sprint NFL Mobile”
The Handset Award
Winner: Nokia – ‘N95’
Shortlisted: HTC – “HTC Advantage”
Sony Ericsson – “W880”
The Operator Award
Winner: Telenor Norway
Shortlisted: 3UK
Orange
The Meffys are supported by an impressive global array of media partners covering the mobile, entertainment and advertising industries (see note
For press enquiries please contact:
Nelson Bostock Communications
Emma Turner/Lisa Allen
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Media Partners: Supporters cover the mobile, entertainment and advertising industries in US, Europe and Asia: Admin Ltd, Broadcast, Charged, FierceMobileContent, FutureMedia, GoMoNews, Mobile Media, MobiAdNews, Mobile Mondays, MusicAlly, NMA, PocketGamer, ServicesMobiles.fr, Stream and Wireless Watch Japan.