The International CTIA WIRELESS 2009 Convention
April 1-3, 2009
Las Vegas Convention Center, Las Vegas, NV

The International CTIA WIRELESS 2009 event is where over 1,000 exhibiting companies and tens of thousands of attendees from 125 countries will converge to do business, discuss innovation and exchange ideas.  Join us for four days to learn more about the emerging technologies that enable us to work toward the common goal of taking wireless and broadband communications to yet another level.  MEF Members receive discounted registration – same pricing as CTIA member companies. Select ‘member’ when registering, or contact Mike for discount information. Register now to be part of the Mobile Life!

MEF Location In Mobile Entertainment Expo [M-Tertainment Pavilion; Booth 1400Q]
Come to the booth to say HI, or to arrange as your gathering spot for meetings. We’re reserving times for any member company to have their staff use the booth as a ‘base’ on the show floor to tell people where to find you. Contact Mike to arrange.

MEF Americas will be hosting a number of activities during CTIA WIRELESS 2009. These include a MEF panel on the trade show floor Mobile Entertainment Expo Stage, three Initiative Seminars, an exhibition stand in the Mobile Entertainment Expo, and a fashionable After Party at the Christian Audigier Nightclub.  Details on each below.

Free Initiative Seminars
(Please register using form below)
Wednesday, April 1, 2009
2:00pm – 5:00pm
Meeting Room location: LVCC Central Hall Meeting Room N220

2pm:  Mobile Video Initiative: Consumer Quality of Experience Report
The KPMG/MEF Consumer Convergence study findings will be reviewed, followed by discussion and breakout groups for members to join the Mobile Video Initiative working groups on Business Models, Standards, and Reporting/Analytics. Some incredible new adoption numbers are to be revealed here from the global study in 19 countries with 4000 interviews. Come to this session to accelerate the growth of your rich media content.

3:30pm: Sweepstakes and Promotions Initiative
MEF Americas and MasurLaw will unveil the Mobile Sweepstakes and Promotions Initiative.  As a first step for the initiative, the Mobile Sweepstakes Rules Map will provide a series of interactive maps which summarizes what is required to launch a sweepstakes or promotion in each of the 50 states. Similar maps covering Canada, Brazil and Mexico researched by leading firms in these regions are slated for release later this year.  The effort is meant to accelerate the business of mobile sweepstakes, which is already generating enormous business in Europe and other markets but hasn’t had a foothold in the U.S.  Come to this session if you want to implement a new, and very considerable, revenue opportunity.

4:30pm: Mobile Content Value Chain Initiative
MEF, in partnership with several MBA programs and project managers KPMG, will reveal the design and progress of this initiative. It is meant to provide a more consistent and accurate picture of the size of the mobile entertainment market in the Americas as well as determine its prospects and the dynamics of its different components. Come to this session if you are dissatisfied that “hockey stick” growth projections have not panned out, and find out what forces are really at play affecting mobile media adoption.

Panel of Global Leaders in Mobile Apps
Thursday, April 2, 2009
11:00am – 12 Noon
Mobile Entertainment Expo Stage in LVCC South Hall
Moderated by Jim Beddows (Board Chairman, MEF Americas), with panelists: George Linardos (VP Product Management, Media, Nokia), Tyler Lessard (Director, Blackberry Alliances, RIM), Ujjal Kohli (CEO, Rhythm NewMedia) plus one other speaker to be announced.
Panel will take case-study approach for what worked, what didn’t, and how visibility was generated for the brand and application.  This will be a dynamic interplay of speakers from the App Stores and the Content Publishers. MEF will announce the results of it’s Quality of Experience study, with valuable insights into what consumers want.

Just Announced!
MASHUP After Party at CTIA 
Thursday,  April 2, 2009
10pm to 2am
Christian Audigier Nightclub in Treasure Island
Join co-hosts MEF and Mobile Monday NY at the party of mobile glitterati at this exclusive celebrity-owned club. This is the must-see and be-seen event at CTIA; so be sure to RSVP below to attend.  Join hundreds of top carrier, content, marketing, technology and distribution leaders for networking and dealmaking. First drink is 'on-the-house' for all MEF guests. Venue expects to limit attendance, so be sure to get on the list and be on time.
MEF thanks our party sponsor Livewire Mobile and Binbit.

                                 

To be a VIP host sponsor contact Mike for the opportunity.