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MEF's latest initiatives
- Ad-funded Entertainment
11 February 2008, MEF today published a report that takes an in-depth look into the impact of ad-funded mobile entertainment on the on-portal mobile entertainment market in the UK. - Mobile TV - AVMS Directive
MEF launched its Practical Guide to the AVMS Directive on 5 December in London. To obtain a copy of this industry handbook, click here. Byron Review
MEF responds to this independent review on the risks to children from exposure to inappropriate material on the internet and in games- Consultation for Content Sales Reporting
View results of industry study released at MEF Live in Hong Kong on Dec. 4 2007. - P-TV Code (US)
Read MEF's Code of Practice for consultation on Participation TV in the US and the accompanying statement - Quality of Experience
First results of worldwide consumer survey published at MEM 07. View Mobile Europe's coverage of this initiative.
View full list of MEF initiatives
MEF Policy Activity
- Participation TV (UK)
Read about MEF’s recent work in relation to Participation TV in the UK
MEF News
09 May - Meffys winners showcase diverse mobile entertainment industry
09 May - Inventors of Mobile Social Networking receive Meffys Special Recognition Award
17 April - Meffys awards shortlist highlights maturing mobile entertainment market
13 February - New MEF EMEA Board elected at Mobile World Congress
12 February - MEF comments on GSMA announcement of UK operators working together to measure mobile advertising
11 February - Ad-funded mobile entertainment in games and video to generate revenue of £145m in the UK by 2012
11 February - Meffys Open for Business
28 January - US Participation TV (P-TV) Services Get New and Targeted Code of Practice to Sustain Growth
23 January - MEF chapter expands to Middle East and Africa
MEF in the News
- MEF speaks to Billboard about the future of ad-funded mobile entertainment (11/2/08)
- Coverage of the release of The MEF US Participation-TV Code of Practice at NATPE Mobile++ in RCRNews, FierceMobileContent and Video Age.
- MEF Chair, Patrick Parodi, discusses how operators face competition from new players in an opinion piece for Mobiletoday.co.uk (31/1/08)
RSS feeds
View available feeds for news, events and our Talking Point blogs.
The Meffys
8 May, Cannes
See the shortlist here. The winners of these global awards will be unveiled at an exclusive gala dinner co-located with MeM 08. Contact Renee for details on sponsorship and table sales.
Thinking Digital
21-23 May, Gateshead, UK
Bringing together some of the brightest, most influential and creative minds to explore the technologies of today and tomorrow and their impact on the world we live in - discounts for MEF members, contact Sarah at MEF.
MEF/MDA Regulatory Conference
5 June, London
Joint one-day conference, supported by PhonepayPlus, on regulatory developments in the premium mobile content market - discounts for MEF members
Music Matters Asia
3-5 June, Hong Kong
Widely recognised music event in Asia, featuring face-to-face sessions, keynote presentations and discussion panels with the most innovative and successful players.
CommunicAsia
17-20 June, Singapore
MEF set up a one day agenda focused on the hottest issues around mobile entertainment at the Asian region's biggest event for the digital technology industry
Book now for MEF Global AGM and apply for MEF's Global Board Elections, 7 May 2008, Cannes
MEF Annual Events
Mobile Entertainment Market (MeM)
8 & 9 May 2008
This year, with the move to Cannes, MEF's official annual event promises to be THE industry event of 2008
MEFCON
28-29 May 2008
MEFCON is the official event of MEF Americas, and the place where visionaries operating at the intersection of entertainment and technology gather for creative conversation.
Save the date for MEF Americas Annual General Meeting & Board Elections at MEFCON 28 MAY (11.45am-1pm), Los Angeles
Our members
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